The primary purpose of this study was to determine consumers perceptions of organic products.
A sample of 88 consumers purchasing organic products from Sisli and Kartal Organic Bazaars of
Istanbul were interviewed, and their socioeconomic characteristics and attitudes about these
commodities were investigated. Results of the study showed that consumers purchase organic
products because they believe that these goods are healthier than conventional products. They are
satisfied with organic bazaars and found the prices quite reasonable. To broaden consumers
buying organic products it is important to increase the number of organic markets, the number of
producers, the number of food items, and quantity produced. This objective can be achieved by
managing a cooperative work among NGOs, municipalities, and the Ministry of Food
Agriculture and Livestock.