Abstract:
Green practice has frequently been acknowledged as an essential and common concept, which
businesses implement to achieve some business superiority over competitors. However, studies
on environmental practices are seldom conducted in Nigeria. The objective of this paper is to
examine the influence of perceived innovation characteristics on the adoption of green practices
in the hotel. Samples were collected using proportionate stratified random sampling. Data were
collected using 80 questionnaires from the 100 distributed, and then analyzed using statistical
package for social sciences (SPSS). Founded on theory of diffusion, this study evaluated three
measurements of perceived innovation characteristics influencing the likely adoption of green
practices from the perspectives of general managers in the four and five star rated hotels in
Kaduna. The study model proposes that hotel's intention to embrace green practices is influenced
by the three dimensions of innovation characteristics: perceived compatibility, perceived
complexity and the apparent relative advantage. A multiple regression performed indicates
perceived compatibility and relative advantage relating positively to likelihood of adoption. The
outcomes of this paper may offer valuable understandings of green practices. The findings of this
study are practically useful for general managers when developing and implementing
organizational innovative policies to ensure sustainable operations. |
