Abstract:
With the supports of national policy, the housing rental market in China has developed rapidly in
the past ten years, and the new industries such as long-rent apartments have begun to appear in
the three-level real estate market. At present, there are more than 1000 existing long-rent
apartment enterprises in our country. Among them, Q&K International Group , as the leading
industry, went to the United States for IPO in October 2019, but in 2020, it fell into financial
difficulties such as rent loan thunderstorm, capital chain breakage, platform roll money running
away. Taking Q&K International Group as an example, this paper analyzes the problems existing
in its management, financing and investment strategy, uses the three-dimensional financial
matrix model to evaluate the effect of its financial strategy implementation, and puts forward
some suggestions to optimize its financial strategy, which also provides reference for the
development of enterprises in the same industry |
